With customers in 30 countries across the UK, RUSSIA, EUROPE, the MIDDLE EAST, AFRICA, the FAR EAST, and the AMERICAS, (Soft Exports General. General Trading ) was founded in Kuwait in 2018 and has been supplying some of the world's best known and trusted consumable items for over 5 years. Our total commitment philosophy ensures client pleasure, as does our vast product variety, which we are constantly developing and improving.

Our strong mix of business-to-business relationships around the Gulf region, and network of associations with major International Trade, Logistic Consulting, Finance and Manufacturing Organizations, Makes The Soft Exports General. a very unique organization. As a General Trading & Contracting Company , we are pleased to provide a board range of services, expanding them as needed to suit your particular needs. Our resourcefulness and vast network of suppliers, backed with our extensive experience has rendered us key players in our clients operations.